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Be part of the Blonde Brigade!

Today world renowned hair brand JOICO launch their NEW Blonde Life range, specifically created to make blondes light and bright.

JOICO Brand Ambassador, Hollywood’s ‘King of Colour’ and Celebrity Colourist; Denis de Souza is involved in the launch. Denis' celebrity clients include Mila Kunas, Kate Mara, Olivia Wilde, Zoe Saldana, Rachel Bilson, Nicole Richie, and Lucy Hale – to name a few! More and more often women are choosing to be blonde – globally about forty-six percent of women who colour go blonde ( Women who choose to go blonde know more than any other what it takes to be blonde and stay blonde; the choice is an investment in more ways than one. Think about the roots, the touch-ups, the toning, the damage, and the dulling; going blonde – and staying fresh-out-of-the-chair blonde – is a high-maintenance mission. Going and staying blonde can brighten your life but it can be tough on hair. That’s why JOICO, the healthy hair company, launches Blonde Life™, a lightening and brightening system just for blondes and those who want to be lifted to new heights without sacrificing the shine or condition of the hair.

Included in the range are; Blonde Life Brightening Shampoo 300ml RRP £15.50 This sulfate-free shampoo gently cleanses your blonde hair and replenishes all vital nutrients – resulting in a brilliantly healthy blonde you! Blonde Life Brightening Conditioner 300ml RRP £16.50 With the lightness of a lotion and the power of a serum this ultra-nourishing conditioner, revives blonde locks. It leaves hair glowing and radiant and feeling super soft. Blonde Life Brightening Masque 135ml RRP £17.45 This masque instantly hydrates, softens and illuminates your blonde locks by neutralizing chlorine and removing trace minerals. It prevents perfectly blonde locks from dulling and yellowing.

  • 9 out of 10 hairdressers agree that blonde locks are brighter, softer, shinier and more hydrated after one use of Blonde Life haircare products.

  • Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes)

It's time to live the blonde life! #blondelifeforever #blondebrigade

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