Be part of the Blonde Brigade! Today world renowned hair brand JOICO launch their NEW Blonde Life range, specifically created to make blondes light and bright. JOICO Brand Ambassador, Hollywood’s ‘King of Colour’ and Celebrity Colourist; Denis de Souza is involved in the launch. Denis' celebrity clients include Mila Kunas, Kate Mara, Olivia Wilde, Zoe Saldana, Rachel Bilson, Nicole Richie, and Lucy Hale – to name a few! More and more often women are choosing to be blonde –