The breakthrough hairstylists and their clients have been waiting for. Helmond, the Netherlands – JOICO launches a breakthrough in hair care: Defy Damage. A new line of professional in-salon bond-protecting and color-protecting treatments and an at-home care range that has to be experienced to be believed. First up, Defy Damage ProSeries, in-salon two-step treatment. The ProSeries 1, the bond-protecting color optimizing spray, is a true innovation in the hair industry. A firs