ADIDAS x LONDON Pride


Fat Tony (real name Tony Marnach) is best known for his skills on the decks but, for his latest project, the DJ has gone down a different route, and pulled together a fantastic fashion campaign between Adidas and London pride.


In support of London Pride, he has brought together a roll-call of LGBTQ+ supporters to reinvent the Adidas Samba trainer.


Vogue editor-in-chief Edward Enninful, contributing editors Kate Moss and Naomi Campbell, Elton John, Pharrell Williams, Marc Jacobs, David Beckham, Skin and Amanda Lepore were all given the theme “prouder” to makeover a pair of Sambas, the soccer shoes that were first released by the sporting brand in the 1950s.


We are in awe of these fabulous designs.



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