ADIDAS x LONDON Pride
Fat Tony (real name Tony Marnach) is best known for his skills on the decks but, for his latest project, the DJ has gone down a different route, and pulled together a fantastic fashion campaign between Adidas and London pride.
In support of London Pride, he has brought together a roll-call of LGBTQ+ supporters to reinvent the Adidas Samba trainer.
Vogue editor-in-chief Edward Enninful, contributing editors Kate Moss and Naomi Campbell, Elton John, Pharrell Williams, Marc Jacobs, David Beckham, Skin and Amanda Lepore were all given the theme “prouder” to makeover a pair of Sambas, the soccer shoes that were first released by the sporting brand in the 1950s.
We are in awe of these fabulous designs.